Creating a unique & adaptable visual style in the esports industry

In 2021 I was brought into the start of Coalesce to lead the branding and visual identity - A formation of six UK orgs into one. At the start of 2022 I brought on Giacomo Odeyy as a designer to help refine the experimental style into a more concise form.

This project contains the best highlights from my time with the org. The core idea behind the branding was to create something unique and adaptable within the esports scene whilst retaining the core features that tie each individual piece to the brand.